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Be a Vaccine Advocate

Do you want to promote vaccination in your community? The following toolkit is for you!


This toolkit is designed for individuals or organizations, in Minnesota, who are passionate about getting their communities vaccinated against COVID-19. This includes, but is not limited to:

  • Youth/students

  • School administrators/educators

  • Celebrities or social influencers

  • Faith leaders

  • Private medical providers

  • Businesses, companies, and organizations

Vaccine advocate examples

St Paul Saints

Rahi Patel, Young Women's Initiative "I chose to get the vaccine for my grandma. I chose to get it for my neighbors, my professors, for my classmates and for my community. I was not at a particularly high risk for severe infection. But I was surrounded, knowingly or not, by people who may have been. With something as simple as a poke in my left arm, I was protecting them."

Alexis Moracco, Minnesota Youth Council "I got vaccinated to ensure that I was as safe as possible for myself, family, and my community but also to move closer to the future where I can once again do the activities I like with the people I love."

Nathan Moracco, Parent "As parents we try to protect our children from harm. From the car seat purchase to the bike helmet to the driving lessons before handing over the car keys. Encouraging your kids to get vaccinated is easiest thing you can do to protect them."


This toolkit can help vaccine advocates:

  1. Encourage Minnesotans to get vaccinated

  2. Educate their communities about COVID-19 vaccines

  3. Answer common questions and concerns

How to get started

  • Use key messages on TikTok, Snapchat, Instagram, Facebook, Twitter, email and other social media platforms to help combat misinformation.

    • Adapt the key messages to the language, tone, and format that will resonate with your communities. YOU know what works in your community.

  • Ask at least 3 other community members to get vaccinated, and invite them to post after-vaccination selfies on social media.

  • Print copies of the materials below and use them as handouts.

  • Host and/or encourage trusted community organizations to Host a Community COVID-19 Vaccination Event or use the COVID-19 Community Mobile Vaccination Bus.

  • Invite a vaccine speaker to your community event or organization by completing this COVID-19 Vaccine Speakers Request Survey.

  • Share information on COVID-19 Community Coordinators with your network. COVID Community Coordinators support Minnesotans who need COVID-19 information specific to their communities, including in their languages and for their disability needs.

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